Friday 8th June, 2012
4:45pm to 5:30pm
The mobile landscape is changing dramatically and at a breakneck pace. At first, we thought we needed to simply target smartphones. Then came along tablets. Now, the line between smartphones and tablets are blurring and this is not taking into consideration, televisions, in-store kiosks and even internet-connected appliances!In my presentation I will demonstrate why being future friendly is not simply a UI design principle (think responsive design), but it truly means being device agnostic. As more and more devices enter the mobile/casual computing landscape, one must create their products/services to be flexible enough to be consumed or used on any screen on any type of device - this is truly future-friendly.
What you will take away from this is:
--Why a Service Oriented Architecture (SOA) is key to success.--Why decoupling your data layer from your presentation layer is critical to be future-friendly.
--Why only targeting mobile browsers is not enough for a cohesive mobile strategy.
--What technologies will enable you to be device-agnostic.
Joe McCann is the Mobile Architect at Bazaarvoice, a SaaS company enabling lasting conversations between brands and consumers through various channels. Joe is currently leading the device-agnostic effort at a company that operates at web scale - more than 5 billion unique requests served monthly.
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