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DESIGNING FOR AN OLDER AUDIENCE
Playful learning to deal with a computer, for your own health care, to strengthen your social network and to keep a board horizon. These were the objectives of the concept: "Vitamin P - a puzzle a day keeps the doctor away". A puzzle community for the elderly, where they can play a game each day, meet each other, train their (decaying) cognition and get a grip on their own wellbeing.
The older target group was an ideal group to design for. In this presentation, Ellis will illustrate how this has led to a product that appeals to many people outside the target group also.
Tolsteegbrug 1, 3511 ZN Utrecht