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EastVirtual Event Workshop schedule

Wednesday 21st March 2012

  • Introduction

    At 8:45am to 9:00am, Wednesday 21st March

  • Key Factors in Making Your Virtual Event a Success: Creating a Virtual Engagement Strategy

    Presented by Tony Lorenz

    Virtual event technology has dramatically improved over the past 18 months. In this session, participants will explore several business and go-to-market strategies for leveraging buzz from their events to a wider audience. We will share real-world examples of how organizers are using virtual technology to reach new audiences, generate new income streams and extend the life of their face-to-face events.

    This session will help you to:

    Identify five decision areas for your virtual event strategy
    Explore three types of virtual models and how not to “lose your shirt”
    Examine ways to build the business case for a virtual event program
    Understand how to make virtual events more engaging experiences

    At 9:00am to 9:50am, Wednesday 21st March

  • The Virtual Event Marketing Model and Integration with Other Marketing Channels

    Presented by Brad Williams

    How do you establish a virtual event marketing strategy that adds to, not subtracts from, your other marketing channels? This session will review the various strategies and tactics used to boost attendance of virtual events and assist you in ensuring that pre-registrants show up!

    This session will help you to:

    Understand the differences and similarities between a virtual event marketing strategy and traditional face-to-face event marketing strategies
    Learn how to guarantee attendance of your virtual event
    Discover how to leverage your results—before, during and after your virtual event

    At 10:00am to 10:50am, Wednesday 21st March

  • Virtual Vendor Selection and Evaluation

    Moderated by Stephen Nold

    This panel of technology providers will acquaint you with the various technologies required to produce a virtual event and enable you to understand how an event organizer should go about evaluating and selecting alternate technologies and vendors.

    This session will help you to:

    Distinguish the different types of virtual event platforms/technologies and decide which are best
    Understand the various cost and revenue models and decide which ones are most advantageous
    Build a stable of trusted vendors and advisors

    At 11:20am to 12:20pm, Wednesday 21st March

  • Building the Right Virtual Event Content

    Presented by Kenji Haroutunian

    You might think that building virtual content just means re-purposing face-to-face event content. Not necessarily. If you don’t build content that’s going to engage your audience, you’re going to lose them. This session will show you the right strategies and tactics for re-using, re-purposing and creating new content for a virtual audience—efficiently and effectively.

    This session will help you to:

    Build a content plan for your virtual event
    Learn how to select face-to-face content that will work for a virtual audience
    Understand the keys to keeping an audience engaged throughout a virtual event

    At 1:00pm to 1:50pm, Wednesday 21st March

  • Building a Virtual Event Team

    Learn how to turn your plan into reality. What is the best method for building a virtual event team to support your next production? What are the skills and experiences that define an exceptional team member? Which strategies should you deem as “core” and should remain in house? And which functions should be outsourced or provided by strategic partners?

    This session will help you to:

    Understand the skill set needed by an effective virtual event team member
    Decide what to do internally and what to outsource
    Learn how to lead your virtual event team

    At 2:00pm to 2:50pm, Wednesday 21st March

  • User Panel

    Moderated by Michelle Bruno

    After a full day of listening to practitioners and sharing ideas with peers, this panel of our faculty is another opportunity to ask them questions and get their feedback on the way forward for adopting and executing virtual events.

    This session will help you to:

    Put the information of the day in context
    Understand the challenges and rewards that even those executing virtual events face
    Draw some conclusions about the elements of an organizational plan to adopt a virtual strategy

    At 3:00pm to 3:50pm, Wednesday 21st March

  • Questions and Wrap Up

    At 4:00pm to 4:30pm, Wednesday 21st March