Marketing will save the world: Why communications matter most

Ian Lurie, Author of Conversation Marketing, will dig into the good, the bad, and the ugly side of marketing. Marketing can stop poverty, cure diseases, and resolve some of societ's biggest problems, but left in the wrong hands has led us to some of history's biggest tragedies. In this inspirational talk, Ian Lurie will connect marketing, communications, and society's future in mission and motivation.