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eMetrics Marketing Optimization Summit schedule

Wednesday 3rd October 2012

  • Advanced PPC Bidding Techniques Using Big Data

    by Jeff Ferguson

    Optimizing the ebb and flow of retail buying patterns is a complex problem. Too complex, in fact, to allow for overly simplified bidding strategies based on the day of the week - or worse - the whims of anecdotal recollections from the guy who managed the account two years ago. Jeff shares the data driven system he created at Local.com embedding a day-of-the-month bidding strategy. He adjusted bidding based on pay days, retail buying patterns, and more. Jeff has since applied these methods to a variety of retail and ecommerce clients with similar results. Learn about his process and methodology via case studies.

    At 11:15am to 12:00pm, Wednesday 3rd October