Creating to Convince

Great storytellers grasp the power of illusion. They understand that an audience must be convinced, and that systems of storytelling contain the magic ingredients to make it happen. Design must also convince in order to communicate effectively, and stories can provide vehicles for that communication. When design communicates—when it fuses people and ideas—it has the power to ignite change. Designers have never been in a more empowered position, able to push the world forward. Are we making the most of it?