Monday 27th February, 2012
3:30pm to 4:05pm
You'll learn what moves the meter -- and what doesn't -- when it comes to organic search. See examples of real SEO work at REI and the results it produced. Find out what to measure in order to track your progress and understand how SEO data can feed into your larger cross-channel customer experience.
In-house SEO for REI - I help people find what they're looking for.
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