A Different Grid: Multi-channel User Experience, the African Way

A session at EuroIA 2012

Saturday 29th September, 2012

12:15pm to 1:00pm (CET)

Recent evolutions in mobile technologies are fostering new modes of interactions, and allowing the creation of services that work seamlessly across devices. The same is true in Africa, given a penetration of mobile phones well over 50% of the population. The difference? Many: dumbphones instead of smartphones; low literacy level limits the possibility to use text-based services (be it web or SMS); scarcity of PCs; importance of community radios in rural areas. Starting from projects on voice-based services for farmers in West Africa, the talk presents some of the most interesting cases of multi-channel approaches – that create different ‘touchpoints grids’ and combine different eras of technology in one service. It details the possibilities that voice-based interactions can give to illiterate people to access information available on the web, as well as become content creators. In conclusion, it reflects on the learnings and how these can be applied to user experience projects for products aimed at European markets. The presentation covers many IA-related issues. Among the others: conception and design of services for different cultures; organisation of content across multiple channels; product development techniques for rapid validation of usefulness. It will also cover – through an unconventional angle - the topic of the relationship between high-interaction media and high-awareness media, which is part of a more generic discourse on the role of IA and UX at the cross between the fields of marketing and product development. The audience will walk away with:
* A new perspective on the integration between traditional channels such as radios and some of the most recent evolutions of technology, like mobile phones;
* Reflection points on how to address multi-channel strategies in a more inclusive way.

About the speaker

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Franco Papeschi

User Experience expert, helping entrepreneurs in developing countries transform ideas into products and start-ups

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EuroIA 2012

Italy Italy, Rome

28th29th September 2012

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Time 12:15pm1:00pm CET

Date Sat 29th September 2012

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