Add an eventEventTech 2012
Leveraging Social Media + Technology to Optimize Live Events
13 – 14 November 2012
The event industry's top technologists become your instructors at the second-annual EventTech conference and expo. Reach more people, reduce costs and increase your ROI through the latest trends, technologies, case studies and best practices. Dive into:
- High-Tech Engagement. Create more immersive experiences
- Seamless Experiences. Fuse online and offline– at the same time
- Deeper Engagements. Use technology to design longer connections
- Wire Your Events. Create more relevant brand experiences…and more!
28 speakers
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Craig Steensma @eshots_websites
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Brad Maglinger @Maglinger
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Charlie Fisher Creative Director, CPC Intersect
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Jason Metz @MKTGInfluencers
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Shari Glickman VP-Strategy and Creative, Jack Morton Worldwide
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Chris Kapsalis @Chris_Kapsalis
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Joe English Creative Director-experiential Marketing, Intel
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William Corbin @corboo
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Travis Threlkel Founder and Chief Creative Officer, Obscura Digital
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Steve Jett @Jettsteve
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John O’Gara Group Manager-Event Technology, Microsoft
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Kathleen Mudge @KathleenMudge
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Ben Unsworth @bunswo
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Arni Maack @imaack Technology Director, Momentum Worldwide
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Merci Niebres Marketing Events Manager, Google
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Kenny Lauer @KennyL
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Jeff Howe @Crowdsourcing
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Ian Lawrow Vice President-Program Development, CPC Intersect
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Eli B’Sheart VP-Creative - EWI Worldwide
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alex nichols @AlexN
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Ed Keller @kellerfay
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Maziar Farzam @maziarfarzam
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Amelia Sutton Executive Integrated Producer, Momentum Worldwide
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Brad Hajart Creative Director, Brand Connections
22 sessions
Day 1 Tuesday 13th November 2012
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10:30am Fully Immersive Technologies: Top Trends & What's Next
presented by Travis Threlkel
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10:30am Beyond Likes and Followers: Converting Social Communities
presented by Shari Glickman
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10:30am Data-Collection 2.0: The Lifeblood of Live Experiences
presented by Craig Steensma
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11:30am 'Digital Artifacts': Sharing Experiences Across Social Networks
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11:30am Inside Google: Combining Online and Offline = True Experience
presented by Merci Niebres
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11:30am "Pick Me": The Cry of the Crowdsourced
presented by William Corbin
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1:30pm Inside Lexus: The Wired Brand Experience
presented by Steve Jett
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1:30pm Mobile and Tablet-Based Applications for Live Experiences
presented by Maziar Farzam
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1:30pm Wi-Fi Net at Events: The Good, The Bad, The Ugly
presented by John O’Gara
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2:30pm Social Segmentation: The Next Chapter of Influencer Marketing
presented by Jason Metz
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2:30pm Gamification Part 1: The Fun Factor
presented by Tom Wong and Amit Saxena
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2:30pm Using Social Media at B2B Events: Oh Yes You Can
presented by Kathleen Mudge and Kenny Lauer
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4:45pm The Next Chapter of RFID: What you need to know about NFC
presented by Michael Gilvar
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4:45pm Post-Live: The Real Magic Starts After the Event Ends
presented by Brad Maglinger
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4:45pm Gamification Part 2: Applying Game Theory to Events
presented by Ben Unsworth
Day 2 Wednesday 14th November 2012
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10:45am Futurecast 2032: What Will Events Look Like in 20 Years?
presented by Joe English
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10:45am Breaking the Fourth Wall: Embracing Experiential Video
presented by Amelia Sutton
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10:45am Consumer-Generated Events: Anywhere, Anytime
presented by Ian Lawrow and Charlie Fisher
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11:45am Leveraging A 'Circular Continuum': Full-Time Digital+Live
presented by Chris Kapsalis
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11:45am Digital and Live: The New Form and Function
presented by Eli B’Sheart and alex nichols
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1:45pm High-Frequency Sound Triggers: Dropping 'Audible Cues' At Events
presented by Brad Hajart
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2:45pm Touch Me, Tag Me, Check Me In: Integrating social and digital tools
presented by KC Collins
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