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by Joe Kepley
The web brings a whole new set of challenges to the traditional print business model. Implementation of an effective web presence can create new value for existing readers and create new subscribers in the process. Over the past 2 years, Blend Interactive has worked with the faith-based publishing arm of The First Church of Christ, Scientist, to create a new web presence and bring more than 120 years of archived content online in an unprecedented merger of print and the web.
In this talk, I'll give some background on the project, and discuss the process for bringing 250,000+ articles from print to eZ Publish Enterprise. I'll discuss some of the business drivers behind the project, and touch on some of the challenges that affect very large projects, and how the Blend team managed these challenges.
17th–18th October 2012