Marc will discuss three of his projects that deal with the idea of mapping via travel, both physical and virtual. 1) The National Dinner Tour, a project where Marc wrote “dinner w/ marc 510-872-7326,” his name and cell phone, on a dry erase board featured in a Crate & Barrel catalog. He eventually received over 30,000 calls from people wanting to dine with him. As a result, He traveled the US in a tiny RV for a year dining with strangers. 2) The Signature Series, where Marc signed his name on a US map and then drove that route, “improving” towns along the way. For example, he started the first ever Semi-anonymous Nudist Colony in Nampa, Idaho and buried an entire town's problems in Craig, Colorado. And 3) Google Maps Road Trip, where Marc and his friend Pete Baldes virtually traveled across the US entirely on Google Maps using the arrow keys to drive.
Marc Horowitz is many things: a virtual cross country explorer, a comedic performance enthusiast, sheep shearer, social experimentalist, one of People Magazine’s 50 most eligible bachelors, and possibly the first would-be inventor of a brick-house, diesel-truck, hybrid helicopter.
One of his most recent digital adventures landed him on NPR’s Weekend Edition — discussing the Los Angeles to Richmond, Virginia road trip he and friend, Peter Baldes, took via Google Maps without ever leaving their homes. Prior to that, Marc was challenged to live 168 hours straight in a Nissan Sentra for the “Seven Days in a Sentra” national ad campaign.
Before his Nissan project, Marc spent the better part of an entire year traveling around the country having dinner with strangers he met out of a Crate & Barrel catalog. After that, he drove the shape of his coast-to-coast signature on a US map, improving towns along the way. These improvements include starting an Anonymous Semi-Nudist Colony in Nampa, Idaho and burying an entire town’s problems in Craig, Colorado.
Other projects include: the Talkshow247 internet broadcast, a 24/7 three month long lifecast; his involvement with The Center for Improved Living, The Me & You Show, the Human Video Game experiment; and well, you get the idea. Marc is a busy man, with many talents.
His work can be seen at ineedtostopsoon.com
by Eric Gradman
Getting from an empty piece of paper to an interactive marvel is never as simple as going from point A to point B. The places you wind up on the journey are all part of the fun.
Eric Gradman is an inventor and entertainer who makes others see technology as magic. He has a colorful history as a circus performer, professional whistler, roboticist, and rapid prototyper. He co-founded Doppelgames, a Los Angeles location-based gaming studio.
He is also one of the founding members of Syyn Labs, a group of artists, thinkers, technologists, engineers and scientists who build and twist together art and technology in original inventive ways. From its humble beginnings as "a drinking club with an art problem" the group's work became a viral sensation in 2010 when it co-directed OK Go's This Too Shall Pass music video, which has been viewed over 35 million times online. Its unique assembly builds creative contraptions and interactive installations that encourage audiences to play together by lowering social barriers.
The Syyn Labs members have designed and developed an elaborate portfolio of proprietary technological marvels including the DNA Sequencer, ArtFall, an interactive whiteboard; Rubens Tubes, a sound-reactive fire sculpture; Sonic Stalagmites, painting with sound and the Cloud Mirror, which uses augmented reality to bring an event's badges to life.
Their exhibits have been showcased in commercial spots for Comedy Central, Disney XD, Google and Young & Rubicam, and exhibited at LACMA and the Santa Monica Glow Festival. Syyn Labs has also be featured extensively in the media, including WIRED, The Wall Street Journal, Rolling Stone, CNN, the Los Angeles Times.
5th May 2012