by Brian Wong
Brian will discuss a fundamental shift in the way brands can create a truly emotional connection with consumers and speak about mobile gaming, the power of the Aha! (achievement and winning) moment, and how brands can celebrate that moment by bridging the mobile and real worlds by driving in-store and online interactions. The session will explain how brands can start feeling and building the classic emotional engagements that was once the underpinnings of the world's most successful advertising motifs but have been displaced by cold, technology-driven "solutions."
30th April to 4th May 2012