Sessions at Future Insights Live 2012 about Social Media on Thursday 3rd May

Ever wonder how a meme begins? Or what people who share serious news *actually* read about? Or what percentage of all links on the web are about the weather? At bitly, we see hundreds of millions of share and click events every day. I'll talk about how people share, read, and create content and how it spreads through space and time.

The relationship between your website and social media channels is like a tragic love story. Social media is deeply in love with your website and is constantly telling the world they should visit. However, your website seems to care little in return. While social media promotes your site, the site does nothing but display a couple of 'like this' or 'tweet that' icons. User experience does not start and end with your site. It encompasses the entire online experience (and beyond). It is therefore important that your website plays nicely with social media so that users move seamlessly between the two. In this talk Paul shares ways that social media can become deeply embedded into your website rather than exist as a separate entity.