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by Chris Coyier
At the very moment a visitor comes to our website, we know extremely little about the whole round trip. We don't know who the person is or anything about them. We don't know how they interact with their web browser. We don't know what web browser it is or what kind of screen and device it's on. We don't know how that browser connects to the internet. That's an awful lot of unknowns. We could look at analytics and averages and market research and try and pretend like we know. Or we can embrace those unknowns as a philosophy. We can cater to them and make better websites.
by Hilary Mason
Ever wonder how a meme begins? Or what people who share serious news *actually* read about? Or what percentage of all links on the web are about the weather? At bitly, we see hundreds of millions of share and click events every day. I'll talk about how people share, read, and create content and how it spreads through space and time.
by George Ortiz
There's a better web out there and it's hiding behind your data. We spend countless resources on weeks of A/B testing. We constantly ask ourselves what is "good" design. How can we create a better UX and overall, more user interactions and conversions? In this talk George will share insights on the methodology of aggregating data to deliver real-time approaches on the best ways to deliver content. Learn how to aggregate your data to increase user interactions and conversions while minimizing the risk, cost, and overall time spent. There is a better web out there, let's find it together.
30th April to 4th May 2012