Sessions at Future Insights Live 2012 aboutĀ Metrics

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Thursday 3rd May 2012

  • Beyond Visitors and Bounce Rates, A Data Story

    by George Ortiz

    Your Bounce Rate in Google Analytics is 63%, now what? The way most of us approach site analytics has moved from overall site visitors to aggregating visitor flow. With that, we're still stuck asking these same questions and trying to translate these metrics into actionable tasks. In this talk George will share the story of how we got here and what the future has in store for site analytics. With web apps such as KISSMetrics and MixPanel, we are now moving beyond an aggregate number of monthly visitors to more actionable metrics that tell us exactly how our users what to receive content.

    At 2:05pm to 2:55pm, Thursday 3rd May