Sessions at Future Insights Live 2012 about Social Media

Thursday 3rd May 2012

• The Secret Life of Social Media

  by Hilary Mason

  Ever wonder how a meme begins? Or what people who share serious news *actually* read about? Or what percentage of all links on the web are about the weather? At bitly, we see hundreds of millions of share and click events every day. I'll talk about how people share, read, and create content and how it spreads through space and time.

  • Analytics
  • Social Media

  At 10:00am to 10:50am, Thursday 3rd May

• Engaging your customers: Does your website play nicely with social media?

  by Paul Boag

  The relationship between your website and social media channels is like a tragic love story. Social media is deeply in love with your website and is constantly telling the world they should visit. However, your website seems to care little in return. While social media promotes your site, the site does nothing but display a couple of 'like this' or 'tweet that' icons. User experience does not start and end with your site. It encompasses the entire online experience (and beyond). It is therefore important that your website plays nicely with social media so that users move seamlessly between the two. In this talk Paul shares ways that social media can become deeply embedded into your website rather than exist as a separate entity.

  • Social Media

  At 2:05pm to 2:55pm, Thursday 3rd May

  Coverage slide deck

Friday 4th May 2012

• Taking The Training Wheels off Enterprise Social Networking

  by Alan Lepofsky

  Social networking and social media have infiltrated almost all aspects of our personal lives. Now companies are starting to provide similar tools for use at work. Come to this session to learn about how social software is moving beyond just sharing status updates, links and files to being a critical component of business processes that help employees Get Work Done.

  • Enterprise
  • Social Media
  • Social Networking

  At 11:30am to 12:20pm, Friday 4th May