by Yosi Taguri
Yosi admits to having the worst luck ever when selling companies and actually claims to screw most deals for the weirdest reasons you can come up with. In this funny, lighthearted session, Yosi is going to share those experiences in full, including names, dates and most important numbers!
by Sara Cannon
Websites are all about content. People can access your content many different ways and formats with mobile devices, iPads, phones, etc. The questions are: how can we maintain control over the display of our content and keep our brand consistent? How can we try to provide the best user experience on any platform? Enter Responsive Web Design. Many experts are not leaning on one static design but on structured content that adapts to its given environment. In this talk, we are going to take a look at responsive web design techniques out there including: progressive enhancement, flexible grids, media queries, flexible images & video, & other methods of implementation.
by George Ortiz
There's a better web out there and it's hiding behind your data. We spend countless resources on weeks of A/B testing. We constantly ask ourselves what is "good" design. How can we create a better UX and overall, more user interactions and conversions? In this talk George will share insights on the methodology of aggregating data to deliver real-time approaches on the best ways to deliver content. Learn how to aggregate your data to increase user interactions and conversions while minimizing the risk, cost, and overall time spent. There is a better web out there, let's find it together.
by Benjamin Coe
Building on a cloud infrastructure, such as AWS, offers huge benefits to an early-stage startup: You can start with minimal costs; at the same time, you can take solace in the fact that you're building on an infrastructure that will grow with your company. Having said this, the 'cloud' is not a trivial paradigm to develop on top of. A good philosophy is this, "anything that can go wrong will go wrong". We have certainly found this to be the case, in our first year of developing on AWS: servers will disappear and/or become unresponsive; network IO and, in turn, EBS drives have inconsistent performance characteristics; AWS occasionally goes down. There are steps that can be taken to minimize these risks. They're really no different than the steps that should be taken to minimize risk in any software application: have backups of all data; know the risks involved with where you choose to store your data; prepare for any node in your system disappearing; unit-test thoroughly. In this session, I look back on our experiences using AWS to bootstrap a data-heavy startup with some very real technical challenges.
by Ju-kay Kwek and Navneet Joneja
Google offers a wealth of options to enable developers and businesses to store, analyze and leverage their data using Google’s infrastructure and technology. This session will focus on how Google products like App Engine, Cloud Storage and Big Query can give you simple, reliable and effective tools to leverage the power of data.
by Ben Milne
Whether you're born with the chemical imbalance (or develop the masochistic tendencies later in life), every entrepreneur knows one thing: You don't give up. Exploring his failures and successes, twists and turns, options and decisions, Ben will offer a behind-the-scenes look at what it takes to build in the 21st century.
by Jason Cahill
Wordament is an addictive and successful massively multi-player word finding game currently running on Windows Phone and Windows 8. For the first 10 months, we struggled to support the ever-growing scale on a cloud platform with no scale guarantees. In January, we seemlessly migrated our mobile app to Windows Azure with hundreds of concurrent players at 3:00 AM. We've never looked back and the transition was super smooth. This talk will focus on the considerations of designing a mobile app for the cloud, the challenges of scaling up, the value of having documented performance targets, and the value of "cloud-powering your rich client mobile apps." In the process we will talk about the things we like and dislike about Google AppEngine and Windows Azure, and explain how we've plugged the couple of missing features in Windows Azure during the port.
30th April to 4th May 2012