Tuesday 1st May, 2012
10:00am to 10:50am
At the very moment a visitor comes to our website, we know extremely little about the whole round trip. We don't know who the person is or anything about them. We don't know how they interact with their web browser. We don't know what web browser it is or what kind of screen and device it's on. We don't know how that browser connects to the internet. That's an awful lot of unknowns. We could look at analytics and averages and market research and try and pretend like we know. Or we can embrace those unknowns as a philosophy. We can cater to them and make better websites.
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