Web Analytics: It's all about the bottom line

A session at Future Insights Live 2012

Tuesday 1st May, 2012

2:05pm to 2:55pm (PST)

Have you ever logged into Google Analytics and noticed that your traffic is up by 10, 20 or even 50%? Although it’s exciting to see your traffic up, the real question is, was your revenue up? The chances are, it wasn’t… and that’s because metrics like page views are vanity metrics. In this presentation you’ll learn about 10 actionable metrics that you ought be tracking so that you can boost your revenue.

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Neil Patel

I'm Kind of a Big Deal bio from Twitter

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Time 2:05pm2:55pm PST

Date Tue 1st May 2012

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