The Future of Marketing on the Web: Why Advertising isn't the Answer

A session at Future Insights Live 2012

Wednesday 2nd May, 2012

10:00am to 10:50am (PST)

In 2011, more than $70billion was spent to advertise on the web in the US. Every one of those dollars was trying to drive customers to take an action, but shockingly few succeeded. Web users are getting savvier, more ad-resistant and care far less about those who interrupt them with a paid message than following their own interests. Inbound marketing works to both parties advantage - earning customers' interest and trust by providing them with content they desire on channels they use organically. This session explores inbound paths for marketing and how businesses can earn their customers, rather than buying them.

About the speaker

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Rand Fishkin

CEO + founder of SEOmoz. I tweet 50-75X/week primarily on inbound marketing, SEO, startups & entrepreneurship. bio from Twitter

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Time 10:00am10:50am PST

Date Wed 2nd May 2012

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Books by speaker

  • The Art of SEO

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