Friday 7th September, 2012
10:00am to 10:45am
Last year J.D. Roth’s keynote speech was about the importance of story. Donna Freedman agrees that this is vital. But she thinks that unless you can tell that story in a compelling way, nobody’s going to read it.
A good blog post needs voice.
“Voice” means being able to hear the writer while you are reading him or her. i.e. writing style that not only keeps the reader going until the end, but also makes him/her bookmark the site.
Other things this session will touch on:
* How do you find your voice? (Specific tips for doing this)
* How to let go of the way you think you should write and instead produce something that’s not just readable and interesting, but uniquely you
* Why you should write the way you talk (usually)
* How to cover the five-W bases in the same narrative style – in other words, even background info needs voice
* How to keep from overdressing your prose
* Why journalists, professional storytellers and mystery writers can teach you a thing or two about voice
Donna will also include some examples from blogs that she thinks contain genuine voice – some of it fairly straightforward (but compelling) stuff and some of it what she calls “stylistic backflip” writing (but only examples that actually work).
Donna writes the Frugal Cool blog for MSN Money, is a staff writer at Get Rich Slowly, and has her own site, www.donnafreedman.com. bio from Twitter
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