Friday 7th September, 2012
10:45am to 11:30am
This talk will compare some of the characteristics wildly popular social movements, celebrities, bands, TV shows, and yes, even blogs that seem to grow organically and almost accidentally, while the creator humbly goes about just doing what they love most.
People are naturally attracted to certain social situations. Places where they feel they belong, where they feel powerful, where they feel unique and distinct from the rest of the population, and where there is a strong leader that they can relate to. These characteristics seem to be what create cult followings - Greatful Dead (deadheads), Phish (Phish-heads), and even followers of the world’s major religions and also more wacky things like the cults of the 1970s and 80s.
By understanding the idea of building your blog as more than just a source of information - but as almost an entire identity for readers, you can create a more engaging reading experience for them (leading to more loyalty), and a more engaging writing experience for yourself (leading to more motivation). As a side effect, it can create runaway popularity with no need for self-promotion.
Mr. Money Mustache is a thirtysomething retiree who now writes about how we can all lead a frugal yet Badass life of leisure. bio from Twitter
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