FITC Amsterdam 2012 schedule

Tuesday 28th February 2012

  • Using Unity 3.5

    by Lucas Meijer

    Unity Technologies is committed to continually updating their award winning software to be more powerful and more intuitive. The release of Unity 3.5 marks one of the biggest free updates for the software in the company's history. Lucas Meijer will take the stage to introduce and walk through the advantages and functions of many of the new and improved features of the latest version of Unity. Attendees will walk away with a wealth of knowledge and a better understanding of how the update can help create better games.

    At 10:00am to 11:30am, Tuesday 28th February

    In Teekenzaal, Felix Meritis

  • The Importance of Sharing for Designers

    by Abduzeedo

    In this presentation I will talk about the story behind Abduzeedo, how it started as a simple side project to backup and share my creative process and turned into one of the most sought after sites for inspiration with more than 3 million visitors every month. I will also talk about how sharing was important to evolve and promote myself as designer creating new opportunities in my career.

    At 10:50am to 11:30am, Tuesday 28th February

    In Concertzaal, Felix Meritis

  • Creativity vs. Technology

    by Harm Van Zon and Stan Smulders

    Onesize never thinks about the means of execution when they brainstorm ideas. By doing so they’re constantly solving challenges instead of putting up boundaries. This session will give you a look into the kitchen at Onesize. You’ll see breakdowns as well as the making and animatics of several past projects. Harm and Stan will explain how original ideas forced them to push their technical limits.

    At 11:45am to 12:35pm, Tuesday 28th February

    In Shaffyyzaal, Felix Meritis

  • Dead Drops

    by Aram Bartholl

    Aram Bartholl will present current and recent projects from his artist practice including the project Dead Drops. ‘Dead Drops’ is an anonymous, offline, peer to peer file-sharing network in public space. USB flash drives are embedded into walls, buildings and curbs accessable to anybody in public space. Everyone is invited to drop or find files on a dead drop. Plug your laptop to a wall, house or pole to share your favorite files and data. Each dead drop is installed empty except a readme.txt file explaining the project. ‘Dead Drops’ is open to participation and was initiated by Aram Bartholl during his artist in residence at EYEBEAM in New York City, October 2010.

    At 11:45am to 12:35pm, Tuesday 28th February

    In Concertzaal, Felix Meritis

  • Evolving Tools

    by Marcin Ignac

    Working with digital media requires not only creativity but also a lot of technical knowledge. Only when we fully understand the medium we have to work with can the creativity flourish.

    In this session we will think about how to escape from the traditional design tools given us by the big corporations and start creating our own. If you think of code as the ultimate tool then what is born as a simple script, if given enough care, can evolve to a reusable library or a whole new interface. Being able to extract design concepts from everyday work, abstract them and then apply in a different context is a skill that everyone needs to practice more.

    Marcin will explore data visualization in Flash through interactive systems in Processing, Unity and OpenFrameworks, to generative art in Cinder, Plask and WebGL. He will show the process behind these projects, the inspirations, the failures and the (un)expected outcomes.

    At 11:45am to 12:35pm, Tuesday 28th February

    In Koepelzaal, Felix Meritis

  • The Future of HTML5 Motion Design

    by Mark Anders

    HTML5 and CSS3 are hot, driven by an explosion of new, Internet connected devices. While they offer many new features that should allow you to do the types of things that you previously did in Flash, actually making it happen is really hard. Until now. Mark Anders, an Adobe Fellow who leads the Edge team, will show examples of animations made with CSS and JavaScript, in addition to how Edge can be used to create beautiful motion and interactive content.

    At 11:45am to 12:35pm, Tuesday 28th February

    In Teekenzaal, Felix Meritis

  • Adobe Gaming Technology

    by Lee Brimelow and Tom Krcha

    In this session Gaming Evangelists Lee Brimelow and Tom Krcha will reveal the latest technologies being worked on by Adobe for game developers. They will show how these technologies allow developers to create casual 2D games in addition to AAA 3D games. Current best practices will also be discussed.

    At 12:50pm to 1:40pm, Tuesday 28th February

    In Shaffyyzaal, Felix Meritis

  • The Business of Making Digital Art

    by Andreas Müller

    Thoughts, Questions and Some Answers Around the Business of Making Digital Art. Combining your passion with the way you make your living has it’s upsides and downsides, and projects that are using new technology present a particular challenge.

    Andreas will offer up some insights and observations drawn from the multitude of projects he has been involved in over the last decade at Hi-ReS! and his own company Nanika.

    At 12:50pm to 1:40pm, Tuesday 28th February

    In Concertzaal, Felix Meritis

  • The Invisible Side of Design

    by Vitaly Friedman

    As designers, we tend to get distracted by aesthetics of our designs, and often do not pay enough attention to the other, invisible side of our creations. This talk discusses the value of functionality, storytelling and editorial work in Web. It argues about the significance of purpose, context and quality in our design decisions. It also provides personal insights and practical examples of invisible design being used in practice.

    At 12:50pm to 1:25pm, Tuesday 28th February

    In Teekenzaal, Felix Meritis

  • Exploring opensource Web video and haXe

    by Justin Mills

    Get started with haXe and video, a look at using haXe as a front end for video solutions and a quick tour of video for the web. Covers basic streaming/progressive video in haxe flash, flash peer2peer with Cumulus, and a look at using html5 video in haXe javascript. Also looks at open source tools to prepare your video such as MP4box. While semi technical look at video, Justin is a self taught coder come fine artist with a self proclaimed healthy disregard for technical docs he often prefers examples and experimentation with one aim; to simplify the geek stuff to get pretty stuff moving round on everyones screen.

    At 2:10pm to 2:40pm, Tuesday 28th February

    In Koepelzaal, Felix Meritis

  • Can a Website Make You...Cry?

    by Jolly Butcher

    We are at a key point in defining what an interactive experience means to a broader audience. For a lot of users of the internet this does not yet include emotional stories. It's not expected, not looked for. Emotions are about intensity. Smart phones and web browsers are the place of speed.

    Can we make interactive content which is experienced, not just browsed? Why don't websites make you cry?

    Anrick will explore this theme in a broad sense and dissect some of his recent projects in that context, looking at how they represented a challenge for those who made them, and those who experienced them.

    At 2:50pm to 3:40pm, Tuesday 28th February

    In Concertzaal, Felix Meritis

  • Make It Happen

    by Jennifer Cirpici

    In her talk 'Make It Happen' Jennifer will speak about her experience in the design industry and how to fight for what you want to achieve, especially at a young age. She believes merging design skills and experience along with social networking, communication and good marketing are key factors to become successful. But how should you present yourself? What is a good way to communicate? How can social media help you? She will talk about the do’s and don’ts which are important for achieving your goals. This talk is about pushing your boundaries, making it happen. It will also motivate and inspire people especially young artists. Besides that she also runs the new international creative blog OtherFocus www.otherfocus.com and will introduce you to it.

    At 2:50pm to 3:25pm, Tuesday 28th February

    In Teekenzaal, Felix Meritis

  • Mobile Development with PhoneGap

    by Jesse MacFadyen and Jesse MacFadyen

    Explore how you can bring your web development skills to mobile application development. PhoneGap lets you take advantage of HTML, CSS, and JavaScript to create native mobile applications across multiple devices. Learn about new devices that you can build for, including Windows Phone, from the lead developer of PhoneGap for Windows Phone. Get valuable best practices for targeting multiple devices all with varying capabilities, and screen sizes. Discover how build.phonegap.com will let you build a single application for multiple device platforms in the cloud.

    At 2:50pm to 3:40pm, Tuesday 28th February

    In Shaffyyzaal, Felix Meritis

  • The Productive Programmer

    by Dominic Graefen

    In our industry we always need to produce better, faster and cheaper. Therefore we always need to be on the hunt for better practices, processes and tools! That is where “the productive programmer” comes into play.

    A productive programmer …

    … obeys the DRY principle: Don’t repeat yourself!
    … uses proven best practices and processes.
    … has the ability to choose the right tools for the job.
    … will create the right tool for the job if necessary.
    … will always question the way he works rather than blindly adhering to standards.
    In the session we will shed some light on topics like automation, automatic code-generation, tool-building and test-driven development. We will also look into processes and methodologies from the enterprise as well as the indie-dev to pick the best from both worlds.

    I hope that after this you’ll be a productive programmer too, or if you already are, an even more productive one!

    At 2:50pm to 3:25pm, Tuesday 28th February

    In Koepelzaal, Felix Meritis

    Coverage slide deck

  • Don't Trust the Internet

    by Thijs Bernolet

    At last years FITC Amsterdam event Thijs proudly hacked FITC Director Shawn Pucknell's Facebook account live during his presentation. You probably remember that? It had something to do with pink unicorns... In this presentation Thijs takes it to the next level and will show a variety of holes in several systems. Don't trust the internet will be the lesson afterwards. We would love to tell you who or what we are going to trick this year, but then we'd have to kill you. Bigger and better: challenge accepted?

    At 3:10pm to 3:45pm, Tuesday 28th February

    In Koepelzaal, Felix Meritis

  • Sneak peek of a new Flash gaming feature

    by Tom Krcha and Lee Brimelow

    In this session Gaming Evangelists Lee Brimelow and Tom Krcha will reveal the latest technologies being worked on by Adobe for game developers. They will show how these technologies allow developers to create casual 2D games in addition to AAA 3D games. Current best practices will also be discussed.

    At 3:45pm to 4:25pm, Tuesday 28th February

    In Koepelzaal, Felix Meritis

  • A Conversation with Mr. doob

    by Mr.doob and Seb Lee-Delisle

    Join Seb Lee-Delisle as he interviews Mr.doob live at FITC Amsterdam. The conversation will explore some of Mr.doob's past, current, and future projects and work, as well as looking at the current state of the industry, technology, and the web.

    At 3:55pm to 4:55pm, Tuesday 28th February

    In Concertzaal, Felix Meritis

  • ASFEAT // Action Script Computer Vision

    by Eugene Zatepyakin

    This session will cover fast and efficient ways to detect image feature points that can be used to localize predefined image patterns. That means you will be able to use any regular image as marker for an Augmented Reality experience. Eugene will discuss image processing stuff in Flash, how to archive realtime performance and what tricks can be used to speed it up.

    At 3:55pm to 4:55pm, Tuesday 28th February

    In Shaffyyzaal, Felix Meritis

  • Defining a Great Experience Design Process

    by Thomas Joos

    At Little Miss Robot we design innovative experiences. The process of coming up with new concepts, fine tuning them and of course, selling them can be quite difficult. Optimizing this process is a never ending battle and some of the problems we encounter might sound very familiar. The expectations regarding free pitching, educating & explaining new technologies and opportunities, estimating things you have never done before or convincing clients to have faith and take a step into the dark.. These are all situations we need to dive into and deal with. In this presentation we will give you some insight on our approach, vision and philosophy regarding this process. You'll even find out how Buzz Lightyear inspires us doing our job: to infinity and beyond!

    At 3:55pm to 4:55pm, Tuesday 28th February

    In Teekenzaal, Felix Meritis

  • The Pursuit of Happiness

    by Richard Blakely

    WTF is Influxis? This presentation is an intimate look into where Influxis came from, where it is, and where it is going. Attendees to this session should leave inspired to take a risk on following their heart, creating a business, and seeding for the future.

    At 4:25pm to 5:10pm, Tuesday 28th February

    In Koepelzaal, Felix Meritis

  • Real-time Graphics Everywhere (and fast) with Uno

    by Anders Lassen

    Outracks has developed a new programming language, Uno, and Realtime Studio, a companion tool suite -- both designed to bring wow-factor, productivity and unparalleled portability to mainstream app development on both mobile, native and the web. Uno unites graphics code and logic code into a single high-level language. Uno allows the full programmable power of the GPU in any handheld device, PC/Mac, console or Smart-TV can be turned into full frame rate eye-candy without requiring years of graphics programming expertise and avoids platform specific developer pitfalls.

    In this session, Anders will premiere both Uno and Realtime Studio for the first time ever, and will show you how to build a fully working, and good-looking app running natively on multiple platforms -- from scratch -- in under 15 minutes. This session is suited for both novices and hard-core programmers alike and users of existing languages, tool suites and SDKs are more than welcome.

    Outracks Technologies is a Norwegian real-time graphics software house founded by highly experienced graphics programmers, many originating from the legendary 'demoscene'-collective.

    At 5:10pm to 6:00pm, Tuesday 28th February

    In Teekenzaal, Felix Meritis

  • Surviving 2012

    by PostPanic

    The global recession has hit the creative industry hard. And it seems that the first thing to suffer is creativity itself.
    In a world that has rapidly become even more competitive, how do you stand out, win pitches and make the work you actually want to make?

    Remember the market is filled with fear. Clients fear of losing customers. Agencies fear of losing clients. Creatives fear of losing pitches.
    So what's the smart thing to do here?

    Be You! Create your own identity. Don't compete with the world. Show the world.
    Do the stuff you were meant to be doing.
    The work that made you fall in love with your profession in the first place.

    The work that you commission to yourself. The work that defines you.

    This session shows the fine art of balancing between 'work' and 'play'.
    No more hiding behind budget and time constraints;

    Commission yourself.

    At 5:10pm to 6:00pm, Tuesday 28th February

    In Concertzaal, Felix Meritis

  • The New Playground: Adobe & HTML5

    by Deepa Subramaniam

    Learn more about what Adobe is doing to advance and promote the open web. Join Deepa Subramaniam, Group Product Manager of Open Web Technologies @ Adobe, as she shows off what Adobe is contributing via web standards, new features in WebKit and HTML-focused developer and designer tooling, including Adobe Edge and Adobe PhoneGap. Whether you're a whiz-kid developer who can handcode HTML, CSS, JS or a designer wanting to make expressive experiences in HTML, this is a not-to-miss session, including sneaks of new contributions Adobe has lined up for CSS and HTML5! This session is perfect for developers or designers who know Adobe is doing something in the HTML5 space, but don't know the specifics just yet.

    At 5:10pm to 6:00pm, Tuesday 28th February

    In Shaffyyzaal, Felix Meritis

  • The Whiskey Panel

    by Grant Skinner and Mario Klingemann

    Thoughts on whiskey, code and life from the great minds you love.

    At 5:10pm to 6:00pm, Tuesday 28th February

    In Koepelzaal, Felix Meritis

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