The Invisible Side of Design
A session at FITC Amsterdam 2012
As designers, we tend to get distracted by aesthetics of our designs, and often do not pay enough attention to the other, invisible side of our creations. This talk discusses the value of functionality, storytelling and editorial work in Web. It argues about the significance of purpose, context and quality in our design decisions. It also provides personal insights and practical examples of invisible design being used in practice.
About the speaker
Vitaly Friedman
Author, speaker, editor-in-chief of Smashing Magazine, an online magazine for professional Web designers and developers. @smashingmag
Next session in Teekenzaal
2:50pm Make It Happen by Jennifer Cirpici
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