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When a friend once remarked "generalists will save the world, not specialists", Brendan realised that whilst he will never save the world, he is very much a generalist. But whilst his career has seen him go from making underground breakbeat albums, to web design and now physical objects, there has always been one consistent theme that runs through out all the work – the love and joy of making. In this session, Brendan will talk about some of his core beliefs when it comes to all kinds of design and how the process of making something is just as important as the final product.
As web designers we have access to the tools and delivery mechanisms to not only promote our clients, but also to promote ourselves. How we use these tools strategically and the messages we convey through them can alter our web design trajectories considerably, often proving the difference between success or failure. You are a channel. How you choose to portray yourself matters. In our keynote we explore the philosophical and practical challenges that face the contemporary web designer, helping them to stand out in an increasingly crowded marketplace.
14th–16th May 2012