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At the heart of every great design lies a great idea, but where does these great ideas come from? As designers, we can learn to innovate, to find inspiration and generate ideas through creative techniques, that all have one thing in common: they originate away from the computer. In this hands-on workshop, delivered in the tried and tested Standardistas' style®, we look back at the generations of designers that didn't spend their days in front of a computer, instead plying their craft using a wealth of analogue tools: pen and paper, scalpels, ink and even typewriters. We explore a number of questions, including: How do you get ideas in the first place? How do you capture these ideas and turn them into real, tangible designs, and how do you create original designs that that aren't mere carbon-copies of the most recent (1% noise) design trends. By re-learning how to generate ideas and creative concepts without the aid of a computer, we can develop a richer and more varied visual grammar, based on the timeless design principles of pre-personal computer yore. Armed with some fundamental design principles and an abundance of tools – which naturally includes the Standardistas' 'Bag of Awesome™' (containing a veritable cornucopia of material) – we show the aspiring analogue designer a range of methods for breaking out of the stranglehold of the often clichéd digital world.
What you'll learn:
by Remy Sharp
Once upon a time, in a galaxy far, far away, developers and designers worked in harmony creating amazing web sites and applications. Back on Earth though it's not quite the fairy tale story. Remy's a developer, who has worked with more than healthy handful designers over the last decade and more ("but he's so young and good looking!" we hear you cry). His session will share what worked and what didn't, tips and tricks to make life a little easier. What's simple in a design to implement and what was hard. How he looks for risk in a project and how that's shared with the designers and client. How do you quote and how do you get your quotes right. When to choose an off the shelf library or when to build something bespoke.
14th–16th May 2012