Opening Keynote: You're NOT doing usability testing? Are you… nuts?

Usability testing is the best way--by far--to ensure that what you’re putting out there (whether it's a web site, a mobile app, a shopping cart, or anything else) is as good as it needs to be. But too many people still think that usability testing is complicated, costly, and time consuming.

These are all true if you have to hire someone to do it for you. But Steve Krug will show you that you can--and should--be doing it yourself, and that DIY testing is simple, inexpensive, fast, and most of all, effective.

Steve's keynote will include a live usability test of a mobile app!