One of the main objectives around developing a community for your startup product is to acquire users, keep them happy, and get them to bring their friends. But once you've roped them in, sustaining this community and keeping the engagement loop going becomes a larger challenge for many startups.
In this class, you'll learn the community-oriented tools and techniques to effectively grow your user base and avoid chum, or worse, a graveyard product where users are not active. The content of this class is geared toward web or mobile products, and is essential for every member of a young consumer-oriented web startup looking to foster the next step in their company's user growth.
Allen Gannett is a partner at Acceleprise and previously served as CEO of Splash Networks, a higher education marketing company featured in CNN, TIME, Newsweek, and more. He also worked as an education executive and political consultant. He was one of DC Magazine's Top Techies in 2011 and is one of the World Economic Forum's "Global Shapers."
by DJ Saul
DJ Saul is the CMO at iStrategyLabs, focusing on internal products, while exploring new partnerships & opportunities for iSL and it's team members. DJ brands, markets, and creates experiences that launch companies, sell products, and connects people and organizations with what they need to succeed. Most recently, he created the "International Venture Spa" which brings together startups, innovators and investors from different cities via telepresence technology. He is a co-organizer for the DC Tech Meetup, is the founder of Colonial Entrepreneurs, writes for The Next Web, and is a DC Ambassador for Sandbox.
by Zvi Band
Zvi Band is the co-founder and CEO of Contactually, an online relationship management service. A hacker/founder at heart, he previously founded a software consulting firm, was CTO of an enterprise software startup, and ran a development team for the Department of Defense. His passion includes fostering the startup community in the Capital region, having co-founded ProudlyMadeinDC and the DC Tech Meetup. He is a mentor at Acceleprise, and passionat about helping entrepreneurs get started.
So you've got a business. Perhaps you even make money. Or, in the least, you've started working on building a company and a life as an entrepreneur. What you don't have is a clear understanding of how to drive millions of dollars in revenue through the system you're creating and doing it in Washington DC. This class will help you understand how to build a better business in DC. You'll learn how to find customers and talent - and become a leading entrepreneur in the region. This class is best attended by those who are already in business and either have employees or are consultant/freelancers looking to step up their game.
The desire to guide users through an experience is natural, but a push can easily be mistaken for a shove. Instead, contemporary products often employ subtle – but deliberate – tricks to assert this control.
By understanding the cognitive neuroscience of interaction, exposing Dark Patterns, and analyzing successful examples, designers can learn to delight users without deceiving them.
by Scott Stroud
Scott Stroud is Director of User Experience at LivingSocial in Washington, DC. After joining LivingSocial in 2011, Scott built the user experience and user research teams and introduced lean UX practices throughout the company's product build organization. Prior to joining LivingSocial, Scott was a Lead User Experience Architect at NPR, where he produced the interaction design and led usability testing for NPR's award-winning iPad app, NPR.org site, NPR Music iOS app and site, and 2006/2008 election maps. With 16 years of experience in designing software, Scott delivered successful products for U.S. Department of Treasury Tax & Trade Bureau, Bureau of Alcohol, Tobacco, Firearms and Explosives, Office of Personnel Management, Freddie Mac, Blue Cross/Blue Shield of Florida, and Worldcom. Scott received a BS in Systems Engineering from the University of Virginia. He also teaches yoga, pranayama, and meditation.
by Tammy Guy
Tammy Guy is the founder of a visual design and usability consulting firm focused on strategic brand planning, creative direction and diffusion of user experience problems by applying design theory and usabilty best practices in a rapidly changing Web environment. Tammy previously worked as the Creative Director at LivePerson, Inc. and was a Design Group Manager at the Hertz Corporation. In addition, Tammy has been a frequent guest speaker with the Nielsen Norman Group for the past few years, teaching a two-day workshop on visual design and usability. Tammy Guy holds a BS in Art with concentration on Computer Graphic Design from Northeastern University and a Masters of Package Design from Pratt Institute.
26th–28th October 2012