Sunday 28th October, 2012
10:00am to 11:30am
The desire to guide users through an experience is natural, but a push can easily be mistaken for a shove. Instead, contemporary products often employ subtle – but deliberate – tricks to assert this control.
By understanding the cognitive neuroscience of interaction, exposing Dark Patterns, and analyzing successful examples, designers can learn to delight users without deceiving them.
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