Monday 5th March, 2012
10:00am to 6:00pm
Facebook's recent launch of Timeline and Open Graph is a big opportunity for games developers to drive growth and engagement through Facebook Platform. In this all-day event, Facebook Platform engineers will give a deep-dive into best practices for building fast-growing social games on Facebook.com, mobile devices, and consoles. Developers will learn the fundamentals of how to build successful social games with Facebook Platform and how to deeply integrate their apps with Timeline by publishing meaningful game activity with Open Graph.
10:00am-10:30am FACEBOOK OUTLOOK: DRIVING ROBUST GROWTH FOR DEVELOPERS OF ALL SIZES AND PLATFORMS
The Facebook games team kicks off the day with an overview of the games ecosystem on Facebook Platform. Hear developer success stories and about the burgeoning economy of social games companies. We'll also address growth opportunities through mobile, Open Graph, and cross-platform, before divingdeeper on these topics throughout the day. PRESENTER: Matt Wyndowe, Games Product Manager, Facebook
10:30am-12pm FIVE ESSENTIAL STEPS FOR MAKING YOUR WEB OR MOBILE GAME SUCCESSFUL ON FACEBOOK
Learn how to make a web and mobile game social in 5 simple steps. Learn the basics of building social games, such as how to authenticate the user, access the Graph API, personalize the user's game experience, utilize Facebook's social channels, and drive more engagement with scores & achievements.
PRESENTER: Christine Abernathy, Mobile Partner Engineer, Facebook; Constantin Koumouzelis, Partner Engineer, Facebook
12pm-12:45pm LUNCH WITH THE FACEBOOK GAMES TEAM
12:45pm-2:15pm HOW TO LEVERAGE OPEN GRAPH AS THE DISTRIBUTION ENGINE FOR GAMES
In this technical deep dive, developers will learn how to deeply integrate with the new Timeline and drive distribution to their games through the Open Graph, including defining game-specific actions, objects, and quality aggregations. Developers will also learn best practices for implementing scores and achievements.
PRESENTERS: Gareth Morris, Partner Engineer, Facebook
2:15pm-3:15pm GROWING MONETIZATION AND ENGAGEMENT FOR GAMES ON FACEBOOK.COM
Learn best practices for building games on Facebook.com that maximize user experience, engagement and revenue. Developers will hear pro-tips on implementing a seamless and immersive canvas experience, driving acquisition and retention with requests, and optimizing monetization through Facebook payments, virtual goods, and user-tailored offers.
PRESENTERS: Fred Fang, Partner Engineer, Facebook; Daniel Schultz, Partner Engineer, Facebook
3:30pm-4:30pm WINNING IN MOBILE WITH FACEBOOK'S SOCIAL DISTRIBUTION
With Facebook’s mobile platform, game developers can get the same distribution and engagement on mobile as they have been on desktop. Whether you are building a native or web app for mobile, learn how to use social features to drive growth and how to create connected game experiences across platforms.
PRESENTER: Namita Gupta, Head of Games and Credits Technical Developer Relations, Facebook
4:15pm-5:00pm HOW CONSOLE GAMES CAN REACH THE FACEBOOK AUDIENCE
Modern Warfare 3 and Uncharted 3 are both integrated with Facebook Platform to bring players social experiences. In this session, console developers will learn best practices for leveraging Facebook to grow their games and hear technical insights from experts from console companies.
PRESENTER: Constantin Koumouzelis,Partner Engineer, Facebook
5:00pm-6:00pm TECHNICAL Q+A: THE FACEBOOK PLATFORM TEAM ANSWERS YOUR QUESTIONS
The Facebook Platform team answers your technical questions about building games on Platform.
PRESENTER: Facebook Platform Team
Doing BD at Facebook, living in SF. Formerly, Stanford d.school and MBA and startup in NYC. bio from Twitter
Partner Engineer at Facebook. Dig games, food, moto and making things social ;) bio from Twitter
Sign in to add slides, notes or videos to this session