Applying Game and Social Mechanics to Sustainable Fashion: Closet Swap Case Study

A session at GDC Game Developers Conference 2012

Monday 5th March, 2012

11:15am to 11:40am (PST)

This presentation will look at the application of social and game mechanics in a sustainable fashion app Closet Swap - an online fashion community for teens to swap clothes with their friends. Closet Swap applies a game and social layer to the real world of fashion. It is a must-have fashion app that influences behavior in a natural way - by celebrating personal style over disposable fashion and getting users to swap, not shop. This talk will look at the design process, audience research and testing and how game and social mechanics were employed to create an experience that is entertaining and authentic to achieve its goal.

TAKEAWAY: This presentation will include how Inensu combined entertainment, education and design techniques to understand and resonate with the target audience. How social game developers can work with sustainability experts to create an authentic 'gamified' fashion app.

About the speaker

This person is speaking at this event.
Paulina Bozek

Founder: INENSU, once upon a time SingStar. Making entertainment. Facebook apps. Social Stuff. Justin Bieber followed me on 21_04_10. bio from Twitter

Next session in 2009

11:50am Making Games as Fast as You Can Think of Them by Ian Bogost

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Time 11:15am11:40am PST

Date Mon 5th March 2012


2009, Moscone Center

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