Monday 5th March, 2012
11:50am to 12:15pm
So, you've launched your game and it has rocketed up the charts. It's a bona fide hit. Now what do you do? That's the multi-million dollar question because success in the App Store can be very short lived. How do you go about building your game into the kind of hit that stays high in the top grossing charts month-after-month, year-after-year? In this session, Chris Williams, VP and general manager of mobile at PlayFirst, will talk through the evolution of Diner Dash, from its first launch as an iPhone game over three years ago to where it is today.
TAKEAWAY: In addition to past learnings, Williams will focus on the most recent strategy of offering a freemium version of Diner Dash and how in-app purchase has influenced the game. Highlights will include how to use metrics and consumer insights to evaluate your next move and how to maintain your user base while transitioning a game in a rapidly moving market.
1:45pm Designing A Game Your Teenage Daughter Will Actually Play by Graeme Devine and Roque Devine
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