Mobile App Metrics for Success: Using Data to Drive Development

The Mobile App economy is exploding, with hundreds of thousands of smartphone apps on the market today. How do mobile app companies leverage metrics for success? With challenges remaining in app discovery and optimizing engagement, what mobile metrics can developers and marketers leverage to gain insight into the behavior of their users and optimize ROI? From the leaders in social and mobile app analytics, join Kontagent for a discussion and moderated panel to unlock the best practices around creating and maximizing your data-driven culture.