Entertaining the Enterprise: Helping You Level Up & Conquer Work

A session at GDC Game Developers Conference 2012

  • Jennifer Michelstein

Monday 5th March, 2012

1:45pm to 2:45pm (PST)

Making work fun sounds great in concept, but the reality isn't so casual.

Three inspirational case studies come together to provide a set of talks that shed light on how games can be used for training, social networks and productivity, for individuals and businesses alike.

Ribbon Hero 2 is the Office Labs effort to turn Microsoft's bestselling Office suite into a learning game. In the game, players hop on board Clippy's stolen time machine and explore different time periods, playing challenges in Word, PowerPoint, Excel and OneNote in order to advance to the next level. Hear how the game was conceived, how the team responded to critical user feedback from the original version to "make it more like a game," and core takeaways as it relates to building a game into productivity software.

IBM Research explores opportunities for game developers seeking to make a new breed of game experiences ready for corporations. Not only will we explore how we see the overall landscape evolving, but using examples from two experimental games developed for accessible browser-based technologies we will document a specific case using games to improve the uptake of a new social network application for collaboration and planning.

Baydin is changing the way you feel about email. Hear how a day spent avoiding email (and playing Total War instead!) turned into the spark that lead to a game that helps people helps you get to the bottom of their own email dungeon. By using subtler, more abstract game experiences that supplant points and badges as the primary tools The Email Game has become one of the fastest-growing mail clients of the decade.

TAKEAWAY: When a worker is at their desktop, they want to get stuff done. How can games help with this process while not getting in their way and still recognizable as games? These talks provide insight and direction on these important questions.

About the speakers

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Jennifer Michelstein
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Alex Moore

CEO at @baydin, making email awesome with Boomerang and the @emailgame. I cook, make fires, and am the loudest Bama fan in Bryant-Denny once a year. bio from Twitter

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Ian Bogost

Professor (Georgia Tech), Game Designer (Persuasive Games), Author (most recently, of How to Do Things with Videogames, http://bogo.st/w6) bio from Twitter

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Li-Te Cheng

trying to figure stuff out one line at a time... bio from Twitter

Next session in 2009

3pm Running Supply Chains is Like a Massively Multiplayer Online Game by Michael Hugos

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Time 1:45pm2:45pm PST

Date Mon 5th March 2012


2009, Moscone Center

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Books by speaker

  • How to Do Things with Videogames
  • Newsgames

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