Ponycorns: Catching Lightning in a Jar

A session at GDC Game Developers Conference 2012

Monday 5th March, 2012

1:45pm to 2:10pm (PST)

When many speakers tell their success stories, they essentially talk about how they were struck by lightning. The take-away for the audience is to go out and somehow get struck by lightning too. Indie game developer Untold Entertainment Inc. was struck by lightning when their game Sissy's Magical Ponycorn Adventure went viral, receiving worldwide attention and acclaim - most notably because it was co-developed by a five-year-old girl. In this exciting and surprising session, Ryan Henson Creighton reveals how to turn your game project into a lightning rod to attract success and how to bottle that surge of success without letting even a single spark escape.

TAKEAWAY: The ponycorns fanfare could easily have died off within a week, but Untold was determined to make as much noise as possible, given that initial spark. Attendees will learn about launching alternate revenue streams like the ponycorns merchandise store, preparing press kits, attracting mainstream media attention, entering contests, marketing with a non-existent budget and following up with franchises or brand extensions - all in the name of amplifying initial interest in a project.

About the speaker

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Ryan Creighton

Ryan Henson Creighton, founder of Toronto game dev company Untold Entertainment Inc. - specializing in online kids games supporting TV shows bio from Twitter

Next session in 2003

2:20pm Trail-er Blazing: Creating the Trailers your Game Deserves! by Kert Gartner

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Time 1:45pm2:10pm PST

Date Mon 5th March 2012


2003, Moscone Center

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