Effective Art Development in Social/Mobile Gaming

A session at GDC Game Developers Conference 2012

  • James Zhang

Monday 5th March, 2012

3:00pm to 4:00pm (PST)

This session is most suited for: Artists (2D, 3D, Vector), Art directors, Art managers/producers, and Executives interested in learning more about art development in social/mobile gaming. The session is divided into 2 parts:

1. A look into recent trends and evolution of art in social and mobile gaming
- Examine the progression of art in social/mobile games both past, present and future
- How art affects retention on initial installs and improves monetization

2. Effective art management
- Common traits to look for in a good art director
- A look at effective style guides and art bibles
- Improve feedback and revision process

Additional touch points will include; Globalization, art management challenges, suggestions for low budget art development, artist motivation techniques and how to effectively deal with external art developers.

TAKEAWAY: The takeaway of this session will include: For everyone: - Art evolution in social/mobile games, past, present, and future - If and how art impacts the game - How to work better with contractors and outsourcers For artists: - How to improve working with art directors and managers - How to make effective style guides For art directors: - How to better understand and motivate your art team - How to make effective style guides For managers/executives: - What to look for in an art director - Budget saving techniques in art development

About the speaker

This person is speaking at this event.
James Zhang

Next session in 132

4:30pm How To Make a Wretched Social Game by Dave Rohrl

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Time 3:00pm4:00pm PST

Date Mon 5th March 2012


132, Moscone Center

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