Army Attack! Postmortem: Fighting in the Free to Play War

A session at GDC Game Developers Conference 2012

Monday 5th March, 2012

5:05pm to 5:30pm (PST)

Digital Chocolate's Army Attack! found a highly viable niche in strategic war gamers on Facebook, peaking near 600K of daily active users during 2011 and continues its success on other platforms. The lecture will walk the audience through development and post-launch learnings from the game. Creative director Aki Järvinen will present what went right and what went wrong with the project and summarize the findings into the key contexts of social game development: virtual goods, metrics and software as service.

TAKEAWAY: The presentation will share unique experiences from developing a game for a viable niche among the Facebook user base. The attendees will learn, in a familiar postmortem format, about the challenges and benefits of metrics-driven development in the free to play business context.

About the speaker

This person is speaking at this event.
Aki Järvinen

Creative Director and Product Owner at Digital Chocolate Helsinki studio, Ph.D. Developing, blogging, tweeting social games. bio from Twitter

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Time 5:05pm5:30pm PST

Date Mon 5th March 2012


130, Moscone Center

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