Tuesday 6th March, 2012
10:00am to 10:25am
Creating a successful mobile game doesn't just happen in the months before launch. What happens post launch is just as important. The mobile platform presents its own set of unique challenges and opportunities so release day is merely the first step in building a successful long-lasting hit. Learn from Pocket Gems' experience managing Tap Zoo and Tap Pet Hotel which have spent over 52 weeks collectively in Apple's top 10 grossing app chart
In this session we will examine how to develop a live game on mobile so it last for months and years- consistently improving engagement, retention and monetization.
TAKEAWAY: Attendees will learn what features, metrics and techniques are most helpful in operating a game as a service on mobile platforms and how to keep the game engaging and alive for both your oldest and newest players.
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