Tuesday 27th March, 2012
1:00pm to 4:00pm
If developing a website is a science then gaining visibility in search engines and social media is an art form; the opportunity is a blank canvas and a little knowledge can produce a master piece.
Lee will explain some of the very basic principles that you can use to outrank your competitors… What is Search Engine Optimisation? How can you take advantage of Search and the small changes that can make a dramatic difference to your websites performance? How is social media playing an ever increasing role in Search Engine Rankings and what simple techniques should you keep in mind when conducting your social media strategy which doesn’t ignore your Search strategy? There is no search without social and no social without search!!
You don’t have to be a large corporate to make a difference, small companies can punch way above their weight and gain visibility beyond their wildest dreams. Adversely, big brands need to stay nimble and keep ahead of the game in what is becoming a more aggressive online market in the Middle East. Yet, real SEO in this region remains a blank canvas and there are a lot of opportunities available for those brands that take advantage of the medium.
It really isn’t rocket science, but you do need to be scientific about Search.
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