Tuesday 27th March, 2012
2:30pm to 3:30pm
Business Tourism in the Arabian World is the 21st century version of the Majilis and offers great chances to add the local touch to otherwise “business-as-usual” events.
The process of re-inventing the Majilis-culture in the context of Business Tourism, will be explained as a way to protect, promote and develop this authentic meeting-format and make it at the same time compatible with international trends.
The participants will get an overview of business tourism services and gain a better understanding of the chances and potential business opportunities that innovative and sustainable business tourism can add to a destination and how international organisers can benefit from the opportunities of a region with year-around sunshine, endless desert, an almost crime-free country and a service and hospitality industry that is ready and able to please even the most demanding guest.
During the seminar it will be highlighted how Business tourism with its larger profit-margin than FIT-tourism and its endless opportunities for creative and unique events is the perfect platform to market and promote Arabia and its longstanding tradition as a main business hub of the 21st century.
The biggest opportunity in the region is the linking of Business Tourism with Arabic traditions and culture. The presenter will take the participants of the Seminar on a journey back in time. Arabic traders and scientists were some of the most legendary travellers already hundreds of years ago. In the past people did not travel merely for fun, they travelled for a reason. People would not sit together and meet just to pass time – men met to talk business and exchange ideas.
These things have happened for centuries and Arabs were even pioneers as explorers. Duration of trips and means of transportation might have been different in the 15th Century than now, in the 21st century, but principles and goals are almost the same.
The only things that are new are the names; though it’s now called “Business Travel” or “MICE” it is not at all a strange and new concept for the region.
This seminar will inspire the participants to become aware of the regional traditions and use them to their benefit and for regional branding.
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