by Brendan Walker, Sir John Sorrell and Professor Jeremy Till
Our speakers explore a world in which multinational corporations and the world wide web conspire to render idea, brand, product and service meaningful for the ‘global market’, while a strong current of opinion places the emphasis on the individual, the local and the personal. How can design contribute to a creative confluence of these apparently inimical trends?
by Thomas Heatherwick, Aidan Walker and daniel charny
Thomas Heatherwick, multi-disciplinary designer, artist and architect, with Daniel Charny, curator, industrial designer and educator
The ‘digital space’ holds another apparent conflict for design, which just may turn out to be the starting point of a happy marriage. Digital technologies are our everyday tools, influencing every imaginable area of life, work and recreation – but it’s not yet apparent how their ubiquity supports the need for sustainable production and consumption. The panel explores how industry, politics and entertainment are changing in the digital age, and what this means for the ‘connected society’.
It wasn’t always like this; design’s inextricable relationship with business, in the UK at least, came much later than its affect on our cultural, political and social awareness. Rushing headlong into redefining the character of commerce itself, we muster evidence that although design is crucial to that redefinition, it continues to sharpen the competitive edge in business models old and new.
Closely allied with the business process, innovation in design means much more than another idea to make more money more quickly. This session gets to the heart of the complex relationship between companies and ideas, and examines how a business can benefit from blue sky thinking while keeping its metaphorical feet firmly on the ground.
For the last panel session of the day, we asked a disparate collection of design luminaries, all renowned for their individual and original take on design’s roots and responsibilities in the world at large, to give a first-hand demonstration of ‘design thinking’ by explaining… what they have been thinking.
Zaha Hadid, architect, in conversation with Joseph Grima, Editor of Domus
18th September 2012