Smartphones Landscape in Sub-Saharan Africa

A session at HCID Open Day 2012

Tuesday 4th December, 2012

3:50pm to 4:30pm (GMT)

According to GSMA, “Africa is the world’s second largest mobile phone market”. There are already nearly 650 million mobile phone users in Africa, and 735 million are expected by the end of 2012.
But while in Europe and in America smartphones and various apps dominate the mobile phone market, there is no noteworthy mobile phone, application or service that is popular in Sub-Saharan Africa, other than M-PESA, a popular money transfer service.
This is a user experience walkthrough of the African smartphone landscape to highlight the mismatch between the actual users’ requirements and the current smartphone propositions.

Souleymane has over eight years’ cumulative experience in interactive instruction design, teaching, research and publication.

He currently works for Foolproof/Flow as a User Experience Design Consultant.

Souleymane is also a HCI researcher interested in interaction design with an emphasis on socio-technical issues, multi-disciplinarity, context and culture.
He worked for several years as an Interactive Education Consultant for different international organisations and in various African countries.
He is constantly monitoring technology adoption and use across Africa.

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Time 3:50pm4:30pm GMT

Date Tue 4th December 2012

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