by Lori Packer
Several large, elite universities have entered the online learning world in a big way this year. Stanford's Udacity, MITx, and the Coursera consortium are offering free online versions of traditional undergraduate classes to a virtual classroom of thousands of students around the world. All of this begs many questions, not the least of which is: what will the residential, four-year college experience look like in 10 years?
In this session, Lori Packer will present two case studies based on my experiences as an online student: one in a "traditional" Blackboard-driven graduate program for distance students, and one as a student in a Coursera course.
Together we will try to answer several "big" questions, including: how does technology help or impede the learning process? Is a "classroom" of thousands really a classroom? How does the role of a professor change in this environment? The role of a student? When on-campus students are paying $6,000 to take the same 3-credit class that thousands of students are taking for free, what value is being added for the on-campus student, and does that added value worth the cost? Are these developments in massive online courses exciting? Alarming? Both? And how do Web professionals fit in?
Getting a visitor to your website is only half the battle: how do you keep them? A lot of attention is put on the "action" items on a homepage but it's more likely a visitor is landing on an interior page from a Web search or link.
Every visual element, content or cue makes an impression with your visitor and influences what next step they take. The last thing you want to do is leave your visitor at a dead end or continuously force them to use the “back” button. With each page having a defined “next step” it gives your visitor a forward moving Web experience.
The idea is more than just bigger and brighter action buttons. Your goal is to design an experience to make your visitors care.
This session will walk through real life examples to identify common pitfalls and successful approaches, provide techniques to objectively look at your communications from your audience’s point of view and highlight tools to measure and track success of your communications.
by Mallory Wood and Ma'ayan Plaut
Do you manage your institution’s social media presence? Ever wished you could clone yourself in order to get through your to-do list? Have you even considered stealing Hermione’s Time-Turner necklace?
If so, this session is for you. Managing social media can be a very time consuming process if you don’t have the right strategies in place. For many marketers, admission counselors and alumni-relations officers, the management of department or institutional social media properties is an add -on to an already full plate.
We’ll show you that you don’t have to add hours to your day to effectively manage your new social media responsibilities. Sharing case studies and best practices from the industry, this session will help you increase your day-to-day efficiency, develop a social media content strategy at your institution and determine which tools to focus on based on your goals and resources.
Some topics we will cover: What makes content social? How does it fit into workflow? Audience: Who are you talking to? When are you talking to them? Where are they? And, why are you talking to them? (Goals before tools, always!) Broadcasting vs. Interaction: Broadcast takes little time, interaction takes more. But which strategy is more effective?What strategies can you put in place immediately to increase effectiveness?
7th–10th October 2012