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by Georgy Cohen
News content is one of the best opportunities we have to convey information about our institution. By effectively telling stories about the people, events and experiences that make our schools special places to live and learn, we can create powerful connections with our audience that drive action. But how do we do this, when the higher ed newsroom is often still churning out press releases and not exploring storytelling, new content types and the role of social media? In this informative, interactive and slightly off-kilter workshop, we’ll dive into the principles involved in shaping the modern, effective higher ed online newsroom, including: an overview of storytelling; editorial partnerships and workflow; real-time coverage; newswriting for the web; multimedia and interactive content creation; the role of social media in news; SEO; structured content; and cross-channel publishing. Then, we will put those principles to test in a real-time exercise. You may enter Clark Kent, but you will leave as a news content superhero.
In higher ed, we're no strangers to doing more with less. We have less manpower, but higher expectations. We have fewer resources, but more responsibilities. We need new ways to curate content, to shine while presenting information and to make things interesting for our users. But it doesn't have to be mission impossible. You, too, can be a disruptive technologist. Let's talk disruptive technology and how you can use it to win friends and influence people. Need ways to curate information in an interesting format? We've got apps for that. Want a way to collaborate with coworkers that doesn't share internal information to outsiders? We've got ways to do that, too. How about growing your community? We're way ahead of you. In this workshop, you will explore emerging technologies to embed in your sites, add to the conversation, and add to your repertoire of looking good and being awesome. And really, who can't use an inside track to awesome?
Based on the Minimum Viable Product approach that is advocated by the Lean Thinking movement, this workshop will teach web professionals of all kinds — designers, developers, programmers, and content strategists — how to create web solutions by applying a product management approach to their work. No matter what your technical or professional capability is, you can apply product management principles to your web sites and applications in a way that guarantees you will get the best possible results with the lower possible cost and shortest schedule to delivery. The Minimum Viable Web workshop will walk you through several steps that, taken together, will lead you to higher levels of web design success. The workshop will connect the approaches of:user experience designmobile firstresponsive designagile developmentcontent strategyand usability evaluationinto an overall strategy for delivering progressively-enhanced design solutions that meet your users' and organizations' needs.
by Jon Gunderson
During this workshop, we will write a simple WordPress plugin. I will take you through the basic steps of creating the plugin file, including the proper header, and using some basic API functions available in WordPress. As part of the plugin, we'll develop a new shortcode to be used anywhere within the content of posts and we'll develop a widget to be used in widgetized areas (such as sidebars and footers). We will also review the process of creating the "settings" area for the plugin to be displayed in the administration area of WordPress.
This session will show you how to turn your iPhone into a hub for high quality, professional photos and videos. Carrie and Brent will discuss a variety of apps to help you shoot and edit video and photos. Additionally, they’ll discuss some low-cost gadgets that will allow you to enhance the quality of your work. This is a hands on session, so be prepared to be interviewed or make a cameo appearance in a video. You’ll leave with an understanding on how to leverage your iPhone as a tool to help your university communicate its message.
7th–10th October 2012