All in the game: Mobilizing your campus transmedia

A session at HighEdWeb 2012

  • Joel Goodman

Tuesday 9th October, 2012

9:30am to 10:15am (CST)

For the 2012 enrollment cycle the small marketing & creative services team at Trinity International University crafted an elaborate real-world/digital-world game. Our goal was to provide a welcoming, exciting experience to our newly accepted students, getting them into the community and developing relationships faster. Played on campus, on Facebook, and anywhere a camera can go, our students organized and mobilized, creating the personality our campus needed and producing more content than our team ever could have alone. This presentation is part case-study, part lesson in transmedia marketing We will look at the game itself, the outcomes it produced, and the pragmatic strategies developed to pull it off.

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Joel Goodman

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Time 9:30am10:15am CST

Date Tue 9th October 2012

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