Tuesday 9th October, 2012
9:30am to 10:15am
For the 2012 enrollment cycle the small marketing & creative services team at Trinity International University crafted an elaborate real-world/digital-world game. Our goal was to provide a welcoming, exciting experience to our newly accepted students, getting them into the community and developing relationships faster. Played on campus, on Facebook, and anywhere a camera can go, our students organized and mobilized, creating the personality our campus needed and producing more content than our team ever could have alone. This presentation is part case-study, part lesson in transmedia marketing We will look at the game itself, the outcomes it produced, and the pragmatic strategies developed to pull it off.
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