Monday 8th October, 2012
4:15pm to 5:00pm
Understandably, much of the research and professional development for higher ed communications professionals is geared toward those for whom the undergraduate population is the primary market/audience. While many of the challenges faced by communicators for graduate/professional schools and continuing education programs overlap with those of our undergraduate counterparts, we also face unique sets of problems (e.g., integrating our particular communications needs and goals with those of a parent institution, a student-base that is perhaps more skeptical about traditional marketing techniques) and advantages (e.g., our prospective students are already familiar with many higher ed processes and we can generally spend less time worrying about marketing to parents). This panel discussion will serve as a brain dump on which communication strategies have worked for three professional schools. In addition, participants will work together to identify challenges and advantages and suggest resources and strategies for addressing both.
Communications director for @bowenlaw... always looking for a challenge, y'all. This is me and my opinions. I am a conquistador in fabulous shoes. bio from Twitter
Asst. VP, Web Development @RooseveltU. Songwriter/player. Freelance designer, musician, and web professional. Recovering academic. bio from Twitter
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