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Designing for next steps (a forward moving user experience)

A session at HighEdWeb 2012

Monday 8th October, 2012

3:00pm to 3:45pm (CST)

Getting a visitor to your website is only half the battle: how do you keep them? A lot of attention is put on the "action" items on a homepage but it's more likely a visitor is landing on an interior page from a Web search or link.

Every visual element, content or cue makes an impression with your visitor and influences what next step they take. The last thing you want to do is leave your visitor at a dead end or continuously force them to use the “back” button. With each page having a defined “next step” it gives your visitor a forward moving Web experience.

The idea is more than just bigger and brighter action buttons. Your goal is to design an experience to make your visitors care.

This session will walk through real life examples to identify common pitfalls and successful approaches, provide techniques to objectively look at your communications from your audience’s point of view and highlight tools to measure and track success of your communications.

About the speaker

This person is speaking at this event.
Nick DeNardis

Perpetual minimalist. User experience crafter. Speaker. Realist. Library Scientist. Web Director at @waynestate.

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When

Time 3:00pm3:45pm CST

Date Mon 8th October 2012

Session Hash Tag

#MCS5

Short URL

lanyrd.com/sxxyp

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