Fording the Social Media Channel

A session at HighEdWeb 2012

  • Ma'ayan Plaut

Monday 8th October, 2012

4:15pm to 5:00pm (CST)

Do you manage your institution’s social media presence? Ever wished you could clone yourself in order to get through your to-do list? Have you even considered stealing Hermione’s Time-Turner necklace?

If so, this session is for you. Managing social media can be a very time consuming process if you don’t have the right strategies in place. For many marketers, admission counselors and alumni-relations officers, the management of department or institutional social media properties is an add -on to an already full plate.

We’ll show you that you don’t have to add hours to your day to effectively manage your new social media responsibilities. Sharing case studies and best practices from the industry, this session will help you increase your day-to-day efficiency, develop a social media content strategy at your institution and determine which tools to focus on based on your goals and resources.

Some topics we will cover: What makes content social? How does it fit into workflow? Audience: Who are you talking to? When are you talking to them? Where are they? And, why are you talking to them? (Goals before tools, always!) Broadcasting vs. Interaction: Broadcast takes little time, interaction takes more. But which strategy is more effective?What strategies can you put in place immediately to increase effectiveness?

About the speakers

This person is speaking at this event.
Mallory Wood

VT-based higher ed marketer with a passion for social media, web video, and event production. Interests: Travel, Tory Burch, Kate Spade & Finger Lakes Wine. bio from Twitter

This person is speaking at this event.
Ma'ayan Plaut

Coverage of this session

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 4:15pm5:00pm CST

Date Mon 8th October 2012

Session Hash Tag


Short URL


View the schedule



See something wrong?

Report an issue with this session