Tuesday 9th October, 2012
9:30am to 10:15am
Web content is continuously growing and encompasses more than just text. Every day, social media and multimedia play greater roles in content strategy and accompany or replace textual content. But how can you effectively pair multimedia, social media, and textual content throughout your institution’s website to provide an interactive, yet distinct, user experience? Most higher education institutions have content that can be repurposed into new formats; however, to be the most efficient in online content strategy, you must figure out not only how much material can be reused but also how to reuse it effectively. Don’t reinvent the wheel—build content strategy around institutional branding, department goals, and audience expectations. Think about creating multiple content strategies, each around different goals and different audiences: What does an alumnus need versus a donor? What does a prospective student expect versus a parent? In the end, the outcome of repurposing content in multiple channels can be tremendous.
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