Tuesday 9th October, 2012
10:45am to 11:30am
Fairfield University has had a "Walking Tour" pamphlet for more than two years. It is used by visitors who come after hours or don't want the standard admission tour. When geo-location service company TagWhat approached Fairfield in 2011 with an offer to create GPS-based tags of our locations that tell their "story," we took the idea one step further to use the location-based service to enhance our walking tour materials and make it easy for visitors to get a full story and experience on mobile using TagWhat. Learn how we explored the capabilities of the TagWhat tool and its content management system to create more than just a standard GPS experience. Combining directions with story and enhancing it with other multimedia elements, this new 'visitor' can learn more about Fairfield University than one could ever expect in a 45-minute guided in-person tour. Different from other GPS-based tools such as Foursquare, TagWhat offered us a way to present basic location content and add video, audio and mobile actions to the tour, going well beyond mere check-ins and coupon incentives for participation. Learn how we expanded the basic concept of location storytelling to meet our off-hour visitor needs from an admission and public information perspective and how we plan to promote and expand the use of our new "Walking Tour."
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